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Viva Promotes Its Expanded Deodorant Packaging Range—& More

Viva, a global packaging manufacturer, specializes flexible plastic tubes, deodorant sticks, PET Jars—and innovative decorations.

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By: Marie Redding

Senior Editor, Rodman Media

Viva, a packaging supplier based in Toronto, ON, is known for giving deodorant sticks a luxe look. Now, the company is promoting its extended packaging range that includes tubes with dispensing caps for the growing and trending whole-body deodorant category.

Viva will showcase its plastic squeeze tubes, deodorant sticks, and heavywall PET jars at Cosmoprof North America in Las Vegas, opening on July 23rd. 

Viva is known for its IML tubes, an in-mold labeling decorating process that delivers stunning graphics to attract the consumer’s eye. The supplier also has various finishes, such as soft-touch, for tactile appeal.

Viva worked with Kao brands to produce the a tube with a spot-velvet varnish, and a silicone dispensing cap, for Ban Whole Body Deodorant (shown above). The supplier also produced a hangable package for Will Perform Epsom Salt Shower Stick (shown above), and won an AmeriStar Award for Design Excellence. Sol de Janeiro chose Viva’s refillable deodorant stick package for its Rio Deo deodorant. 



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